Science, Pharma, and Healthcare Writing and Public Relations   

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Jennifer Ringler, MS

I am a freelance writer, journalist, editor, and public relations specialist in the B2B and consumer science, healthcare, and pharmaceutical space. I'm currently accepting inquiries for new projects.


I have been a health communicator since 2010 and a journalist since 2005. I have worked as a reporter, writer, editor, and PR professional for biotechnology companies, pharmaceutical trade publications, general consumer health magazines, and health-related non-profits.


I am currently freelance/remote Director of Public Relations for EnvisionHealth, serving clients in the healthcare IT/data management space. 

I most recently worked as Associate Manager, Content Development and Public Relations at Caladrius Biosciences, a biotechnology cell therapy development company. Here, I wrote and edited brochures, newsletters, articles, white papers, and press releases. I also identified appropriate media opportunities for Caladrius, participated in communications efforts tied to clinical trial enrollment efforts, and kept abreast of cell therapy and immunotherapy research and other research of interest to the biotech industry. My past roles have included public relations, media relations, account management, editorial, and reporter positions at pharmaceutical PR agencies, non-profit health- and science-focused foundations, and Pharmaceutical Executive magazine.

 
In 2013 I earned my Master of Science in Health Communication from Boston University. The graduate program was a challenging combination of science classes such as Biology of Disease, Epidemiology, and Nutrition, along with communications classes such as Marketing and Public Relations. I hold a BA in Writing from William Paterson University of NJ.

[email protected]

973-647-5004

Related Experience:


Director, Public Relations, EnvisionHealth (June 2017 - Present)

  • Advise clients (healthcare IT/data management industry) on PR best practices, strategy, tactics, messaging, event planning, content development, etc.
  • Execute PR tactics daily, including media outreach, building media lists, drafting press releases; respond quickly and accurately to client requests
  • Content development including writing byline articles, press releases, PowerPoint presentations, speaking points for conferences, blog posts, etc.


Associate Manager, Content Development & Public Relations, Caladrius Biosciences (November 2014 - June 2017)

  • Develop and maintain relationships with business, oncology, and consumer health media outlets and reporters
  • Evaluate incoming media inquiries and opportunities and assess for potential value, ROI, reach, message, etc., make appropriate recommendations
  • Create media outreach strategies, email pitches, and media lists around company news and milestones, perform media outreach and secure placements (placements secured  include The New Economy, Pharmaceutical Technology, BioProcess International, Drug Discovery News, OncoZine, Dermatology Times)
  • Manage relationships with outside PR agencies, graphic designers, vendors
  • Write scientific white papers and bylined articles about Caladrius' personalized cell therapies in oncology, ischemic repair, and immunology
  • Develop and maintain consistent corporate and marketing messaging, applied to all content throughout organization
  • Write corporate materials including outward-facing cell therapy fact sheets, letters to shareholders, PowerPoint presentations for scientists and executives, and company press releases
  • Work closely with internal clinical, regulatory, and business development teams to ensure that PR messaging reflects larger company goals and expertise, interview internal executives and scientists to develop materials
  • Proofread scientific manuscripts for VP of Oncology prior to publication
  • Write weekly blog on cell therapy manufacturing
  • Write quarterly internal company newsletter including features and interviews


Project highlight: Company rebranding, May 2015 -- Developed new company mission andvision statement, boilerplate description, and internal- and external-facing talking points and Q&A for renaming/rebranding.  


Senior Account Executive, Berry & Co. Public Relations (January - October 2014)

  • Managed seven to 10 pharmaceutical and medical device clients simultaneously, prioritizing and meetings deadlines with speed, accuracy, and attention to individual needs of each client
  • Performed email and phone pitching to specialty and trade media, often for oncology, small biotech, or medical device clients (secured media placements including EveryDay Health, Hem/Onc Today, Prevention, DDNews, MIT Technology Review)
  • Created detailed media monitoring reports daily/weekly for clients as requested, monitoring for news of clients, competitors, and industry trends
  • Wrote press releases, byline articles, patient case studies and testimonials, CEO and physician PowerPoint presentations, corporate brochures, website content, and other collateral
  • Interfaced with clients by phone and in person, developing and pitching media strategies, liaising with clients’ internal PR and communications departments


Project highlight: Planned, coordinated, and executes live online webinar regarding treatment for thyroid cancer--managed relationship with audio/visual vendor,hotel and conference room logistics, media outreach via traditional and social media. Resulted in 50+online webinar attendees including advocacy organization leaders and patient bloggers.


Health and Science Editor, The Skin Cancer Foundation (July - December 2013)

  • Proofread, copy edited, and line edited for physician-facing quarterly scientific newsletter, The Melanoma Letter
  • Researched and wrote articles for quarterly consumer-facing newsletter on skin health and skin cancer prevention, Sun & Skin News
  • Conducted research, wrote features, proofread, and edited for The Skin Cancer Foundation Journal, an annual publication on the latest medical developments and trends in skin cancer treatment and prevention
  • Regularly read current medical news, clinical trial reports, and industry journals to stay abreast of developments relevant to the organization
  • Attended editorial meetings, pitched story ideas that aligned messaging of editorial, PR, and development teams
  • Worked with Executive Editor to maintain high quality, consistency, and medical accuracy of editorial content
  • Wrote press releases and assisted with content creation and editing of public relations materials as needed for PR department
  • Wrote headlines, teasers, and click-through copy for several monthly e-newsletters for marketing department

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Project highlight: Wrote and developed Heads up!, a PowerPoint presentation and education program that provides beauty professional, including hairstylists and aestheticians with tips on what to look for and how to speak to their clients if they spot a suspicious lesion.


Associate Editor of Consumer Health, Remedy Health Media (July 2012 - February 2013)

  • Researched/wrote front-of-book sections and healthy living tips for two quarterly consumer health publications, Remedy’s Healthy Living and Diabetes Focus
  • Wrote feature articles
  • Worked with expert/physician columnists to generate quality content
  • Copyedited, proofread both magazines cover to cover
  • Read, analyzed, and translated clinical research for a consumer audience
  • Performed layout and design using InCopy/InDesign


Project highlight: Organized management of annual healthy holiday product review--corresponded with manufacturers, requested product samples, maintained Excel spreadsheets and organization of samples received, tested and evaluated products, selected products to feature, and wrote product descriptions.


Associate Editor, Pharmaceutical Executive (August 2010 - July 2012)

  • Wrote daily blog posts, expanded online content at www.pharmexec.com
  • Interviewed industry experts, wrote feature stories for B2B publication, for pharmaceutical executive and scientist audience
  • Wrote weekly e-newsletter pieces
  • Attended and reported on industry conferences
  • Performed layout and design using InCopy/InDesign
  • Copyedited and proofread monthly B2B print publication
  • Worked with Managing/Production Editor on production duties: developed magazine rundown and folio, collaborated with design team, kept production process on schedule, created monthly Table of Contents
  • Worked with Publisher and marketing department on ad placements in layout
  • Copyedited/proofread peer-reviewed sister publication, Applied Clinical Trials


Project highlight: Interviewed 2011 Healthcare Businesswomen's Association Woman of theYear, Pfizer's Chief Medical Officer Dr. Freda Lewis-Hall. Wrote cover story based on interview,discussing her childhood, professional history, inspiration, leadership style, and views on women and diversity in leadership and science.


Senior Editor, The Licensing Book (September 2008 – August 2010)

  • Performed copyediting, proofreading, writing, and layout for monthly B2B toys/games/children’s entertainment magazine
  • Pitched feature story concepts, interviewed experts, wrote feature stories
  • Wrote weekly e-newsletters, contributed to blog and online presence
  • Performed layout and design using QuarkXpress
  • Contributed to sister publication, The Toy Book


Project highlight: Interviewed Tom Wilson, author and illustrator of Ziggy comics, wrote feature article based on interview. 


Skills/Honors:

  • Microsoft Office Suite: Word, PowerPoint, Excel
  • Adobe Creative Suite: Photoshop, Illustrator, InCopy, InDesign
  • QuarkXpress
  • Cision
  • Familiar with MLA, AP, and Chicago style manuals
  • Recipient, 2005 Outstanding Achievement Award in Philosophy, WPUNJ
  • Former member, Association of Health Care Journalists
  • Former member, Healthcare Businesswomen's Association
  • Former member, Public Relations Society of America


Education:


William Paterson University, Wayne, NJ
Bachelor of English/Writing and Bachelor of Philosophy
GPA 3.5;  Dean's List, Graduated with Honors (Cum Laude) May 2005

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Boston University, Boston, MA
Master of Science in Health Communication
GPA 3.9,  May 2013

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Rutgers University School of Business, New Brunswick, NJ

Digital Marketing certificate

April 2017